Consumers have knowledge, high expectations and access from anywhere. This new dynamic is changing Retail and creating new opportunities.
The rapid advancement of technology is changing everything: the way we communicate, the way we work, and certainly, the way we shop. And as more and more options become available, technology is also shaping shopper’s behavior and preferences. So, what should retailers keep in mind to ensure they are still here tomorrow? The answer isn’t digital. It’s human.
A recent study of Forrester about retail trends points out that retailers don't know what their costumers need. They appear to be reacting to trends or competition, versus truly understanding their customers. The study showed that “improving customer engagement through personalization drives loyalty and revenue.” And improving engagement starts with developing a clear digital strategy and omni-channel capabilities that align with customer expectations
The Click - A human touch to retail
We work closely with retailers to define the opportunities and threats that the digital revolution offers. And we've learned that it’s not the retailers with the latest technologies that win. It’s the retailers that know and respond to their customers.
To help retailers connect with customers on a human level, we introduced The Click – A human touch to retail: a collection of articles that guide retailers to the solutions that deliver value and connectivity with customers.
The Click offers you concrete tips to get in touch with the human side of retail in the age of the consumer. The series of articles cover all the key elements for effective retail: brand awareness,
Check out The Click magazine:
Digital Transformation in Retail
Digital transformation and digital disruption are becoming KPI’s for every organization and a solid strategy for sales and growth. ‘Customer Centric’ is not a publicity stunt; it must include transparency, accountability, and knowing what moves customers in order to become part of the list of requirements of the modern customer. How do you successfully apply digital transformation to your retail business and thrive in todays' digital marketplace?
Download the Whitepaper Digital Transformation and find out:
The Future of Retail isn't digital, it's human
Do you want to know more about our work in Retail? Please contact Serge Kok, Client Manager Retail.